Peter Varga worked closely with Newstalk to design and execute a week-long campaign called ‘Humans of the Election’, with their goal being to increase their overall social media reach. Together, HOD and Newstalk highlighted the real people behind the issues being discussed by party leaders and candidates across the country and generated discussion without taking sides. Newstalk’s Facebook reach went up over 1000%, in less than one week. This project created huge engagement and thousands of new likes on their pages.
HOD reach during this week was +681k, with a total engagement of +179k .
You can find the complete media coverage of this project on our Press page: The Humans of Election
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