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The Ana Liffey Drug Project (ALDP) and the Humans of Dublin have joined forces to raise awareness of the importance of the introduction of supervised injecting facilities (SIFs).
A commitment from Government to publish the Heads of Bill is expected in December. This Bill will provide for the introduction of such facilities, the campaign’s aim is to ensure that when the first SIF opens it is received positively among the community and relevant stakeholders.
Humans of Dublin spoke to many of those affected by drug use, gathering a total of 7 very powerful stories and pictures that prompted a conversation about the project and how society views drug users in general.
Humans of Dublin page reach during this week was +616k with a post engagement of +168k (whenever someone clicks, likes, comments on or shares the post), used to create public awareness for the SIFs Bill and drive targeted traffic to Ana Liffey Drug Project’s Website.
“Within my role as CEO of the Ana Liffey Drug Project I worked with Peter on the #SaferFromHarm Social Media Campaign across multiple platforms. The campaign communicated the importance of providing Supervised Injecting Facilities in Dublin to help address street based Injecting of drugs. The campaign was a success and played a role in helping to ensure the change in legislation to allow for the existence of Supervised Injecting Facilities in Ireland. Peter is a skilled photographer and an expert in maximising the impact of social media campaigns. Peter has also worked on other projects with us; he has always understood our needs; he is easy to work with, and I look forward to working with Peter again in the future.”
“I worked with Peter and the Humans of Dublin on two separate projects, one collaboration with Newstalk and one with the Ana Liffey Drug Project. Peter was a pleasure to work with and his ongoing support and professional approach ensured that the projects were executed seamlessly. On both occasions, the respective partners were extremely pleased with the outcome and results achieved through the collaboration. I will certainly be working with Peter again in the future.”
You can find the complete media coverage of this project on our Press page: Ana Liffey Drug Project
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