Projects

Dublin Chamber – Dublin 2050 Campaign

Humans of Dublin worked together with Verve – The Live Agency and Dublin Chamber of Commerce to help publicise their Dublin 2050 survey campaign. The survey was about capturing the hopes, wants and needs of Dubliners so Dublin Chamber of Commerce can then use this data to shape and influence government policy in years to come.

The Dublin 2050 Campaign was a great opportunity to collaborate with HOD style and Dublin Chamber’s mission of finding out what Dubliners want from our city for 2050. Our main goal was to inspire our followers and motivate them to complete The Great Dublin Survey and share their hopes for the future of the city.
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During the campaign, we shared one post every Wednesday for the full month of June, receiving a total of +545k impressions with a reach of +352k that was used to create conversation and drive targeted traffic to The Great Dublin Survey web page.
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“Maria and Peter from Humans of Dublin were a pleasure to work with. They went above and beyond to help make my clients’ project a success. They were organised, punctual, creative, and receptive to feedback. Overall, we were delighted with how the sponsored photo-series turned out and will no doubt partner with them again on future projects.”

 

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Pieta House & Electric Ireland – Darkness Into Light Campaign

Humans of Dublin, Pieta House and Electric Ireland partnered up to promote Darkness Into Light, Pieta House’s flagship annual fundraising and awareness event! We created a series of 3 posts that were live simultaneously on all HOD and Pieta House social media channels.

During the campaign, Peter had the opportunity to interview Johnny and his wife Gertie, two long-time volunteers with Pieta House and founders of the ‘Darkness Into Light’ walk, and discover the bittersweet story behind how Darkness Into Light was created. From the moment of great pain to the idea of helping others. Their story was shared 1,819 times and received +11k likes. 

The 3 days campaign received a total of +1million impressions with a reach of +753k that was used to create awareness and drive targeted traffic to Darkness Into Light’s event and registration page.

“Peter, Maria and the Humans of Dublin team are a pleasure to work with. The content produced is genuine, heartwarming and opened up our campaign to an audience that we would not have tapped into with traditional executions. The results speak for themselves and we are delighted with the partnership and hope to work with Peter and the team again.”

 

The HOD & Pieta House campaign received a big attention from the media and was featured on Dublin’s 98FM, Independent.ieIndependent.ie (in two different occasions), Daily Edge and College Times.

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Humans of Guinness Storehouse

Humans of Dublin partnered up with Guinness Storehouse to showcase some of the incredible stories of the GSH staff and visitors.

Peter had the pleasure of spending a week collecting random interviews and portraits from inside Guinness Storehouse. This unique series of 12 posts was featured half on Humans of Dublin social media channels with +881k impressions and +465k reach. Followed by 6 posts on Guinness Storehouse social media channels showing +80k impressions and a reach of +25k.

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#AdoptDontShop – Rescue Pets of Dublin Series

Humans of Dublin partnered with DSPCA to create the series, ‘Rescue Pets of Dublin’. Together we want to celebrate the joy pets bring to our lives and create public awareness of the plight many different kinds of animals endure while awaiting a home in shelters and rescue centres all around the globe.

We decided to use the 11th of April, ‘Pet Day’ as a great chance to motivate people to donate time (DSPCA always need more foster families for very young animals, as well as nursing mothers and babies), food, or providing DSPCA with supplies. The main focus of the campaign was to promote the great work DSPCA is currently doing and show that anyone can help. Maybe even by helping out a friend with pets who is recovering from an illness, or someone who might just need a break to go on vacation.

Through the use of storytelling, we wanted our followers to create an emotional connection with each animal and realise how amazing can be to adopt. Our goal was to make sure people kept in mind the phrase: “Adopt, Don’t Shop!”.

In total, our week long campaign received a reach of +790k with an engagement of +126k. 

 

“Peter is a fantastic person to work with and his filming was amazing. Thank you so much for the amazing footage you got in the DSPCA with the drone.”

 

You can find the complete media coverage of this project on our Press page: #Adontdontshop Project at Independent.ie, LovinDublin, Daily Edge and Goss

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#ChangingIreland – Social Entrepreneurs Ireland

Don’t let a good idea go to waste!

Humans of Dublin partner up with Social Entrepreneurs Ireland to showcase social entrepreneurs across the country and talk about what drives them and seeing the impact they are having in communities around Ireland. The mission of our campaign was to invite bidding social entrepreneurs to submit their projects ideas, big or small, to Social Entrepreneurs Ireland website. 

During this campaign, we featured Darren Ryan CEO at Social Entrepreneurs Ireland, 5 award-winning entrepreneurs and their respective beneficiaries.

Humans of Dublin social media reach during this week was +1million with a post engagement of +258k, used to showcase SEI award-winning entrepreneurs, feature those benefitting from the work of social entrepreneurs across Ireland and drive targeted traffic to SEI page.

“Peter is a creative and energetic thinker, he has a huge passion for storytelling and this permeates all his interactions. HOD’s team collaborative approach is refreshing and ensured that the goals of Social Entrepreneurs Ireland were more than met.
I came to HOD with an idea and together we were able to create a truly engaging project which told the story of social entrepreneurs across Ireland. Working with Peter and Maria was a fantastic experience, one that helped us reach an entirely new audience in a poignant and innovative manner. I look forward to working with Humans of Dublin in the future.”

 

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ARTzheimer’s Project

ARTzheimer’s Project main focus was to give people permission to start bold and honest conversations about the topic of Alzheimer’s and spread the word about ARTzheimer’s Fundit page. ARTzheimer’s target was to raise €5,000 to directly support the immensely talented and diverse group of emerging artists whom they selected to take part in the 2017 ARTzheimer’s exhibition. 

When families are met with a diagnosis of Alzheimer’s, they’re confused and scared. They have to navigate their way through a complex care system. They also have to deal with the huge stigma around this illness. ARTzheimer’s want to be a supportive voice for people living with Alzheimer’s, their carers and the wider community.

Humans of Dublin social media reach during this week was +350k with a post engagement of +108k, used to create public awareness for the ARTzheimer’s Project and drive targeted traffic to ARTzheimer’s crowdfunding page.

“Evoking humans stories from everyday people is Peter’s main attribute and his passion for storytelling was a winning and attractive combination for us here at ARTzheimer’s. He has built up an amazing community and a recognised brand in Humans of Dublin that it made sense for us to collaborate with him on our 2017 campaign. Peter was a joy to work with. He listened intently, gave direction when needed and understood what it was we were hoping to achieve. We’re looking forward to future collaborations with Peter and the team at Humans of Dublin.”

 

You can find the complete media coverage of this project on our Press page: ARTzheimer’s Project

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DublinTown – ‘Humans of Dublin One’ Exhibition

To showcase Dublin One, the new brand name for the Northside district of the city. Dublin One teamed up with Humans of Dublin photographer Peter Varga, to create the ‘Humans of Dublin One’ exhibition featuring individuals and business owners from the Dublin One district.

Dublin One is the new brand name for the area of the north side of the city which spans the streets of O’Connell Street west to Capel Street and Parnell Street to the end of Liffey Street. There are approximately 850 businesses located in this area. Dublin One is the heart and soul of the city – where the traditional and contemporary sit side by side.

You can find the complete media coverage of this project on our Press page: DublinTown Project, at Daily Edge and at Lovin Dublin.

The exhibition is displayed on the 1st Floor of the Jervis Shopping Centre.            See related post below:

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#SaferFromHarm: Ana Liffey Drug Project and Humans of Dublin collaborate to raise  awareness of the need for medically supervised injecting facilities

The Ana Liffey Drug Project (ALDP) and the Humans of Dublin have joined forces to raise awareness of the importance of the introduction of supervised injecting facilities (SIFs).

A commitment from Government to publish the Heads of Bill is expected in December. This Bill will provide for the introduction of such facilities, the campaign’s aim is to ensure that when the first SIF opens it is received positively among the community and relevant stakeholders.

Humans of Dublin spoke to many of those affected by drug use, gathering a total of 7 very powerful stories and pictures that prompted a conversation about the project and how society views drug users in general.

Humans of Dublin page reach during this week was +616k with a post engagement of +168k (whenever someone clicks, likes, comments on or shares the post), used to create public awareness for the SIFs Bill and drive targeted traffic to Ana Liffey Drug Project’s Website.

“Within my role as CEO of the Ana Liffey Drug Project I worked with Peter on the #SaferFromHarm Social Media Campaign across multiple platforms. The campaign communicated the importance of providing Supervised Injecting Facilities in Dublin to help address street based Injecting of drugs. The campaign was a success and played a role in helping to ensure the change in legislation to allow for the existence of Supervised Injecting Facilities in Ireland. Peter is a skilled photographer and an expert in maximising the impact of social media campaigns. Peter has also worked on other projects with us; he has always understood our needs; he is easy to work with, and I look forward to working with Peter again in the future.”

You can find the complete media coverage of this project on our Press page: Ana Liffey Drug Project

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Vodafone launch the Smart Platinum 7 with #TakeACloserLook Collection

To celebrate the launch of the Vodafone Smart Platinum 7, Vodafone Ireland together with Humans of Dublin, Peter Varga, unveiled an exclusive showcase of seven striking photos which take a closer look at Dubliners and their life stories at a beautiful photo exhibition in Drury Buildings, Dublin.
Each of the seven intriguing ‘Human’ portraits was captured by Humans of Dublin photographer, Peter Varga, using Vodafone’s latest flagship smartphone, the Smart platinum 7, to mark a decade of Vodafone devices.

Humans of Dublin page reach during this week was +526k with a post engagement of +83k (whenever someone clicks, likes, comments on or shares the post), showing to all followers how excellent the Smart platinum 7 camera is.

You can find the complete media coverage of this project on our Press page: Vodafone Launch, at Daily Edge, at Lovin Dublin and Evoke.

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Bloom Festival and Bord Bia

Humans of Dublin was happy to be involved in such a beautiful event, Peter Varga spent the week photographing the place and it’s people.

Peter had access to behind the scenes and the chance to meet the people who work hard to create these beautiful gardens, a masterpiece that is much more complex than it looks. Peter created a series of 5 portraits, 3 highlighted by Bloom/Bord Bia and 2 from random people at the Festival, HOD reach during this week was +443k, with a total engagement of +46k (whenever someone clicks, likes, comments on or shares the post).

You can find the complete media coverage of this project on our Press page: Bloom Festival

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Childhood Cancer Foundation #LestsDoThisTogether

Humans of Dublin partnered up with Childhood Cancer Foundation, a volunteer parent led charity founded by families of children with cancer. Humans of Dublin created a series of 7 interviews with parents, children and doctors, the main focus of this project was to raise awareness of the devastating impact childhood cancer has on the families. We hope that continued awareness will increase funding for research and development of better treatment and ultimately cures. In total, the whole campaign received a reach of +472k with an engagement of +190k.

You can find the complete media coverage of this project on our Press page: #LetsDoThisTogether and Evoke.

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The Human Library with International Literature Festival Dublin

Did you know that not all libraries consist of books?
Humans of Dublin partnered with the International Literature Festival Dublin and created a very special event for you: The Human Library.

As part of 2016 International Literature Festival Dublin, which took place from May 21st to 29th, members of the public were invited to rent out a very special collection of storytellers.

This truly unique experience gave the public an exclusive opportunity to meet and hear some of the most inspiring people Peter has interviewed over the past few years and enjoy a glimpse into their world.

The Human Library was totally booked out for the two days of the event and received a great feedback from the public in general.

You can find the complete media coverage of this project on: IMAGE Magazine

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Humans of the Election with NewsTalk Radio

Peter Varga worked closely with Newstalk to design and execute a week-long campaign called ‘Humans of the Election’, with their goal being to increase their overall social media reach. Together, HOD and Newstalk highlighted the real people behind the issues being discussed by party leaders and candidates across the country and generated discussion without taking sides. Newstalk’s Facebook reach went up over 1000%, in less than one week. This project created huge engagement and thousands of new likes on their pages.

HOD reach during this week was +681k, with a total engagement of +179k .

“I worked with Peter and the Humans of Dublin on two separate projects, one collaboration with Newstalk and one with the Ana Liffey Drug Project. Peter was a pleasure to work with and his ongoing support and professional approach ensured that the projects were executed seamlessly. On both occasions, the respective partners were extremely pleased with the outcome and results achieved through the collaboration. I will certainly be working with Peter again in the future.”

You can find the complete media coverage of this project on our Press page: The Humans of Election

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GooglersGive Exhibition and Charity Calendar for Simon Community

Humans of Dublin, Google and Simon Community worked together to create a charity calendar containing portraits and stories of Dublin Simon Community Staff, Volunteers and Success stories.

Before the calendar was launched, Google organized a beautiful event on the 30th of November 2015 and showcased the best portraits and the most motivational stories Peter Varga created during 2015 on the Humans of Dublin page. During the event, Googlers were able to pre-order the Humans of Dublin calendar, and all money raised was transferred to Dublin Simon Community.

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Humans of Dublin 2020 Storyboards – Dublin City Council

Humans of Dublin teamed up with the Dublin2020 campaign to showcase 50 individual human portraits and stories on over 500 prints, around the streets of the city.

The portraits together with the personal stories were posted in cafés, windows and on public walls at different sites around the city.

The Humans of Dublin2020 Storyboards could be seen around Dublin city and its environs, in Clontarf, Fairview, East Wall, Custom House Quay, Cabinteely, Shankhill, Ballybrack, Thomas Street, the Red Luas Line, UCD, Ballsbridge, Lucan, Ranelagh, Rathmines, Rathgar, Dublin City Centre and Dublin 8.

You can find the complete media coverage of this project on our Press page: Humans of Dublin 2020

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